Philosophies

01
Finish the Back of the Drawer
Good furniture makers finish the back of a drawer.
02
Think About the User
Everyone who touches the work is a user, from the developer reading the code to the person using the product. Each has a journey worth designing.
03
The Cost of Never
A delivered outcome beats a perfect one that never ships. Not delivering has costs too, in time, trust and missed chances.
04
Subtract Until It Breaks
Complexity is the enemy of adoption. Remove elements until it stops functioning, then add back only what is strictly necessary.
05
There's Always Someone Wiser
Someone always knows more, so leave ego at the door. Make it safe to share any idea, and teach what you know.